Guests on a ranch adventure in Saskatchewan(Originally published in TOURISM)
If you're wondering who is doing the most adventure travel these days, the answer may surprise you: women, and not the hairy-chested image of the macho man often associated with this fast-growing segment of the travel market, according to a report by David Wilkening in TravelMole. Women make up the majority of adventure travellers worldwide, reports the first annual 2006 Adventure Travel Industry Survey, Practices and Trends, released by the Adventure Travel Trade Association (ATTA).
Some highlights from interviews with travellers representing 35 countries: Women comprise 52% of adventure travellers; 41-60 year olds comprise the highest participating age group; 46% of all companies offer sustainability program/s for customers; The average land cost for an adventure travel trip: $2,122; and 83% of survey respondents realized revenue increases between 2004 and 2005
0 comments:
Post a Comment